What we've done

We don't name our clients. We tell you what the problem was, what we did and what it brought.

Sports betting

+240% organic visitors in 12 months

The problem: A leading European sports betting operator put up an odds page for every football match. Each page lived for a few days and drew almost no search traffic.
What we did: We set up a news section and filled it every month with 70 to 100 match previews per market, in Spanish, French and Dutch, plus local infographics and evergreen guides. Five countries, year after year. In Spain alone the news section doubled its traffic in one year and drew 770,000 clicks from Google.

A reason to visit before every match

Online retail

+160% citations in AI answers in five months

The problem: The shop's customers started asking AI assistants which tool to buy and how to use it, instead of searching Google.
What we did: We turned the shop's how-to library into the source AI answers quote, with clear answers to real questions linked to the right category pages. Citations in Microsoft Copilot and Bing's AI answers now reach 12,800 a month, and in Google's AI Overviews the shop is the most-quoted site on its topics in the Netherlands and Belgium. The plan to get it ready for AI agents that buy on a customer's behalf is already drawn up.

The source AI assistants quote

Photo printing

Number 1 on Google for "fotoboek", five years running

The problem: A top-level in-house SEO team, in a market where dozens of photo printing brands fight for one search term: "fotoboek". They didn't need an agency to explain SEO. They needed a sparring partner and extra muscle.
What we did: We sparred with their team on a 360° strategy across content, technical SEO and popularity, then helped carry it out, optimising pages and writing new content month after month.

Number 1 on Google for "fotoboek", the category's biggest search term, held for five years against every competitor.

Industrial services

Longer visits and more useful leads

The problem: The company knew its website had to grow with the business, but was far too busy to work on it.
What we did: One in-depth workshop gave us the full picture, so we could work without interrupting them every few days. We combined it with their business data and keyword research to decide what deserved attention and what didn't, then rebuilt the site's structure around how their customers search.

A website built around how customers search

Online pharmacy

More valuable sales and more returning customers

The problem: A crowded market where competitors kept cutting prices to win sales, pushing margins on key products towards zero.
What we did: You can't always be the cheapest, and you don't have to be. We built a system that crawls competitor prices and reports per market segment, so the shop could choose where to compete on price and where to protect its margin. Alongside it we worked out stronger selling points than price alone.

Out of the race to the bottom

Thermal workwear

40 conversion blockers found in one test purchase

The problem: A maker of thermal workwear for cold stores and freezer warehouses opened an Italian webshop. The products were strong and the reviews excellent, but Italian buyers ran into English text, broken pages and dead ends between the product page and payment.
What we did: We bought on the site as an Italian customer would, from the homepage through registration, filters, cart and checkout to PayPal and the confirmation emails. We logged 40 issues with screenshots and scored each on effect and speed of fix, so their team knew what to do first. The work grew into advice on adapting the shop for 7 European markets.

The best fixes live within a month

Ask us anything about search, on Google and in AI.

We enjoyed working with every one of these companies, and seeing them grow was the best part. Wondering what your own website is leaving untapped? Book a 30-minute call and tell us about your situation. Most likely we can already show you where the potential is.

Book a 30-minute call