Insights
What we have learned doing SEO since 2001 and GEO since it had a name. One author, one opinion, per post.
Google admits GEO is SEO. But that's not the problem.
Google's AI guide confirms GEO is just SEO. The discipline isn't the problem. Google's click-based business model is.Upgrade your SEO for AI, pillar by pillar
AI SEO hasn't replaced the three pillars: content, technical, popularity. Here's how each one survives, with sources for the popularity story.ChatGPT ads solve the intent problem, changing everything.
ChatGPT ads went from $200K minimums to self-serve pay-per-click in seven months. Why conversational intent still beats keywords, and what marketers should do.ChatGPT is testing ads (probably a good move)
ChatGPT ads went live in 31 European countries on 24 August 2026, on the Free and €8 Go plans. What changed, why it was inevitable, and what it means.GEO will die. SEO won't.
92% of AI citations come from top organic results. 86% of job postings still say SEO. GEO is the latest rebrand of practices that already existed. Here's why it won't last.What is RAG? AI's most confusing term, explained
RAG means different things in different contexts. Learn what retrieval augmented generation actually is, the 5 levels of RAG, and how to tell them apart.Google's 2MB crawl limit and the GEO problem nobody is talking about
Google's 2MB indexing limit doesn't affect most sites. But generative engine optimization does: ChatGPT, Perplexity, and Claude can't render your JavaScript.