Objective
The primary goal was to generate leads for a client in the highly competitive igaming industry. The client had an internal SEO team but lacked the resources to implement a comprehensive strategy effectively.
Challenges
The gaming industry is a saturated market with fierce competition, particularly from affiliate websites that dominate search engine rankings. To succeed, we needed to deliver measurable results while navigating this challenging landscape.
Approach
To tackle these challenges, we developed a robust strategy focused on the three key pillars of SEO:
1. Technical Optimization
• Addressing on-site performance and accessibility issues to enhance crawlability and indexation.
2. Content Strategy
• Creating targeted content to cover the entire acquisition funnel, from top-of-funnel informational queries to bottom-of-funnel transactional intent.
3. Authority Building
• Collaborating with the client’s internal PR team and leveraging external linking partnerships to boost domain authority and rankings.
Team Structure
The project relied on a centralized team of SEO specialists with specific expertise in areas such as technical audits, content creation, keyword research, and link building. This collaborative approach ensured that every task was executed by a skilled professional, optimizing efficiency and results.
Implementation and Results
In this competitive market, results required patience and persistence.
• 3 Months: Initial rankings began to shift as technical improvements and content optimizations were implemented.
• 6 Months: The website achieved first-page rankings for a significant number of competitive queries.
• 12 Months: Organic traffic doubled, significantly increasing lead generation opportunities.
The client continues to see growth, with our ongoing efforts focusing on innovation, including AI-generated snippets and conversion rate optimization.
Strategy
Through a balanced approach that combined technical expertise, a robust content strategy, and authority-building initiatives, Thinkingtoo demonstrated the value of a cohesive SEO strategy. Despite the challenges of the gaming industry, we successfully positioned the client for sustained growth in organic traffic and lead generation.